Mode+Method Validated New HRV+ Supplement

Mode+Method Validated New HRV+ Supplement

by | Apr 17, 2023 | Case Studies, Professionals, Research

Supplement Brand Validates New HRV+ Supplement Using Decentralized Digital Health Monitoring Technology That Automatically Collects Sleep & Behavioral Data Through Wearables & Assessments.

Decentralized Health Research Platform 

Introduction:

Mode+Method is looking to validate a new product in the supplement space aimed at increasing a customer’s HRV with a goal of rapidly scaling sales this calendar year.

Business Challenges 

Mode+Method primary challenges were finding users to test the product, the cost of collecting, managing, and analyzing health data, finding the right partner(s), with a flexible platform. Lastly, Mode+Method did not want to be limited into taking a rigid data collection and development environment.

 The end result Mode+Method aimed for:

Mode+Method needed a device-agnostic flexible software solution that could automatically capture the health data they needed while also being able to analyze it in near real-time with ease. The goal was to produce health data that can be used to build trust by making objective claims in their sales and marketing materials. 

In the future, Mode+Method wanted a model that could be replicated for discovering product opportunities and validating new products that they develop. 

Ellipse 8

“We used the Heads Up platform to validate our new product targeting nocturnal Heart Rate…to aggregate the study data from multiple wearable systems. The platform seamlessly ingested HRV and sleep data from Oura ring & other wearables, and the reporting tools made outcomes analysis a breeze.”

Don Moxley – Director Of Applied Sciences @ Longevity Labs (Mode+Method)

About The Industry 

The supplement industry is one of the most competitive and fastest growing industries in the United States. There are over 29,000 dietary supplements available in the U.S. market, with approximately 1,000 new supplement products being introduced to the market every year. 

Despite being such a large market, with an estimated 77% of Americans taking at least one supplement, 59% of global consumers want to see scientific evidence supporting supplement efficacy. Many factors play into this, such as legislation that limits the regulation of most dietary supplements, the presence of “snake oil” supplement brands that devalue the reputation of other brands, and limited research on the effectiveness of supplements.

The scientific awareness of the consumer has evolved post-COVID, partially thanks to new interest in longevity and immunity enhancement. Consumers are no longer only swayed by marketing techniques and older research on individual ingredients, consumers want evidence that the “specialty blends’ developed by supplement manufacturers work as advertised. 

For companies to succeed in this evolving market, validating their products and services with decentralized trials will be necessary to build trust with consumers’ purchasing decisions, answering the consumer’s authentic question of, “will this work for me?”

About HRV+

Longevity Labs, Inc, the parent company for Mode+Method, is a health and wellness research company specializing in longevity and human aging. They developed the supplement product HRV+ and designed it to optimize performance and boost Heart Rate Variability (HRV), a health marker associated with reduced morbidity and mortality. 

HRV+’s active ingredients include cannabinoids extracted from a proprietary hemp oil, curcumin, magnesium, and omega-3 oil. 

Business Challenges:

Since Mode+Method is a new supplement company, and they have aspirations to rapidly grow their new product (HRV+) in 2023. They needed a flexible research solution that is cost effective and quick to set up so that they could receive results back quickly. 

Mode+Method is focused on producing high quality supplements, and does not have the infrastructure to validate the product with an in-house technology solution. The complexity of organizing the study, obtaining participants, onboarding them, collecting the data and analyzing it needed to be achieved quickly, with help from a partner.  

Therefore, Mode+Method searched for a: 

 

    • Trusted partner who was well-connected to the wellness and supplement industry, and had experience in consumer health data analysis, all while providing top notch user service.

    • Research process that was simplistic both internally and for the participants.

    • Flexibility to try new ideas and possibly test new products easily.

    • Support with participant recruitment and onboarding.

    • Single platform that could accurately track biometric data from various inputs that could be easily analyzed at both an individual and cohort level.

Solution:

Heads Up Health worked with Mode+Method to create a solution that supported their research goals to validate their product (HRV+) and differentiate themselves in the supplement industry.

Collaboration & Support

    • Process Driven: Together, Mode+Method and Heads Up created a highly collaborative and process-driven study startup based on Heads Up’s experience.

    • Accessible: Heads Up works closely with clients to provide an optimal research study experience. For this project, the Mode+Method team and HeadsUp met weekly during the first 4 weeks of their collaboration,

    • Top-Notch Customer Support: Heads Up provided consistent customer support, not just through study start, but throughout the duration of the collaboration to ensure a smooth user experience.

Speed: Up and running in weeks

    • The traditional research recruitment process can be tedious and it can take months for companies to get meaningful sample sizes of participants to validate supplement claims.

    • Heads Up’s team simplified the process for Mode+Method by developing a recruitment plan, creating a participant onboarding experience, streamlining the consent process, and creating a customized dashboard experience for data input and collection. Together, these solutions reduced the recruitment time so that the study could be up and running in weeks.

Turnkey experience for study subjects

    • Built into Heads Up’s system are safeguards against participant attrition, which can slow the speed of effective data collection. Heads Up is an easy to use platform, with both customizable and intuitive-to-use desktop/mobile interfaces for participants.

    • The system allows for low-burden data collection in the form of automated data collection. Heads Up also provides participants with a step-by-step guide concerning expectations and tasks required to be a part of the study. 

Automation & Data Visibility

    • Heads Up’s platform is an integrative technology built around continuous remote monitoring, and supports passive data collection from multiple wearable devices and apps all in one place. In addition to other collected biometric data, Oura Ring wearables were used in the study to accurately measure HRV and other health metrics.

    • Our platform can easily generate individual reports to hone in on the effects of the supplement on a person-to-person basis, but that’s not all.

    • Heads Up supports automated cohort analysis to ensure adherence to the protocol, help companies review macro trends across the subject population, and get real-time readings on how performance is trending – all at the click of a button. 

Tools In Action:

White-labeled web and mobile app to have unified branding.

1

Participant Signup

Custom signup page to promote customer trust.

Custom Video Introduction

Welcome video introduction to build a rapport with the participant and educate them on what to expect.

Participant Walkthrough

Click-by-click platform walkthrough for each participant to ensure they understand the expectations and how to use the platform.

Easy click-button consent process to simplify the onboarding experience. 

Automated Data Collection

Automatically collected data from wearable devices like Oura that can be set up in seconds.

Assessment Feature

Collect pre and post-subjective data from participants.

Customized Dashboards

Only show relevant metrics to participants. 

Signals reports

Automated cohort analysis for quick decision-making and visibility
(ex: out of range tracker, performance snapshots)

2

Results 

18 individuals were included in the initial cohort of the study.13 men, 5 women. The age range is from 28 to 70, average age=58.

    • Average baseline HRV score= 37.3ms RMSSD. Average score following protocol = 41msRMSSD. With average improvement of 13.24%. Results included individual improvement of 27.8%, 21.9%,17.4%, and 12.8%.

    • Average baseline AM readiness score= 78.7. Average AM readiness following protocol= 79.62 for an improvement of 1.1%. Individual improvements included 12.1% and 5.1%.

    • Average baseline sleep score 80.98. Average sleep score after protocol=82.81 for an increase of 2.3%. Individual improvements included improvements of 11.0 and 6.3%.

    • Average baseline for WHO (World Health Organization) well being survey prior to protocol=15.84. Average WHO Wellbeing score following protocol = 18.75 for an improvement of 18.4%.

    • All participants reported an improvement with individual improvements of 43%, 60% and 88%

HRV results 1

 

Takeaways 

Frame 277

The Heads Up platform is the perfect solution for data-driven supplement companies who want to validate their supplement’s outcomes using near real-time tracking tools that quickly and easily quantify changes to users’ health data from an individual to the cohort level. If you are looking for software and support validating your supplement or health solution, schedule a discovery call with our support team and we’ll be happy to help you.

 

Are you looking to validate your health product?

Schedule a call with our Trials Specialist to find out how our program can work for you. 

Request a Consultation
Ciba Health: Remote Patient Monitoring for Type 2 Diabetes with Freestyle Libre, Withings and Oura Ring

Ciba Health: Remote Patient Monitoring for Type 2 Diabetes with Freestyle Libre, Withings and Oura Ring

by | Mar 16, 2022 | Case Studies, Professionals

HU + Ciba (2)

Powerful Life-Saving Prevention Technology

Introduction

Ciba Health is a tech-forward virtual chronic disease reversal platform successfully leveraging Remote Patient Monitoring (RPM) for their Type 2 Diabetes Reversal program.

Ciba’s RPM program leverages cutting-edge digital health devices including the Freestyle Libre Continuous Glucose Monitor (CGM), Oura ring, Withings scale, and Withings blood pressure cuff for a complete connected care solution.

The Ciba RPM program leverages a multidisciplinary team of physicians, dietitians, and health coaches for patient engagement, goal setting, lifestyle modification, and running the day-to-day operations of the RPM program.

The RPM program has created new revenue opportunities for Ciba Health inside the payer system, delivered quantified improvements in patient outcomes, and has positioned Ciba Health as a category-leading integrative practice with sophisticated RPM capabilities.

Ciba has selected Heads Up as the software platform for their RPM program. The Heads Up dashboard integrates seamlessly into the Ciba Health EHR system to facilitate data aggregation, analysis, alerting, reporting, RPM billing, and much more.

About Ciba Health

Ciba Health was founded in late 2019 by Dr. Innocent Clement, a trained physician, and former CEO and Co-Founder of Kaia Health Inc., a digital therapeutic company. The formation of Ciba Health was a response to the pitfalls of the conventional medical model, and an understanding that holistic, patient-centric care was essential for patient health.

Ciba Health is powered by the mission to provide better healthcare by researching the unique biochemistry of every patient, offering tools to practice better self-care, preventing diseases, and encouraging people to live their life to their fullest. Personalize, prevent, and educate—that’s the Ciba Health motto for creating healthcare that truly cares.

Ciba offers programs in Advanced Primary Care, Type 2 Diabetes Reversal and Depression & Anxiety Breakthrough and Digestive Health

Remote Patient Monitoring Overview

Remote Patient Monitoring (RPM) is a system in which digital technologies are used to monitor and capture physiological data from patients at home. The data is monitored and reviewed by healthcare providers for personalized patient care.

Clinics and providers that use RPM can bill and submit claims for RPM services to healthcare payer systems through the use of CPT codes.

These codes assist in healthcare documentation and can be used for processing claims and billing, reporting medical procedures and services, and evaluating the utilization of healthcare services.

The primary CPT codes used for Remote Patient Monitoring include the following:

  • CPT Code 99453: the initial patient education on the medical device and training on the proper use
  • CPT Code 99454: the monthly remote monitoring of physiological parameters by wearable devices, includes provision and programming of device
  • CPT Code 99457: monthly billing for care management and coordination, requiring 20 minutes of interactive virtual care
  • CPT Code 99458: billing for additional time spent with the patient beyond the initial 20 minutes, billed in 20-minute increments

Business Challenges

Heads Up worked with Ciba Health to create a Remote Patient Monitoring platform to address their unique challenges:

  • Device data fragmentation
    • The Ciba RPM program leverages best-in-class devices (Libre, Oura, and Withings). Ciba Health needed a solution to seamlessly integrate data from multiple devices onto centralized dashboards for both patients and providers.
  • Diagnostic lab testing
    • In addition to integrating device data, Ciba Health needed an RPM platform that could also track lab tests including lipid panels, metabolic markers (Hba1c), functional diagnostic testing (Great Plains, Dutch, etc.), and much more.
  • EHR integration & white-label ready
    • Ciba Health needed an RPM solution that could integrate directly with their EHR system to simplify the user experience for both patients and providers. As part of the integrated solution, Ciba wanted to use their own branding on the patient-facing dashboard.
  • Advanced analytics
    • Ciba Health needed a platform with the analytics capabilities for their data science team to measure outcomes across their entire Type 2 Diabetes Reversal program.
  • Patient engagement
    • Ciba Health leverages FMCA health coaches for patient engagement. They needed an RPM platform that could integrate health coaching with biometric data from the devices as part of their RPM patient engagement strategy.
  • Lifestyle medicine
    • Ciba Health needed an RPM solution that would enable monitoring lifestyle factors including diet, sleep, stress, and exercise. Visibility into these lifestyle factors is a key part of Ciba’s holistic approach to Type 2 Diabetes Management.
  • Increase revenue
    • Ciba Health was seeking to explore revenue opportunities that rely on tracking RPM billing eligibility for each CPT code and export data in a customized format for their billing team.

Technology Solution

Heads Up was selected as the technology vendor to meet both Ciba Health’s business and practice needs for their RPM solution.

Customized Dashboards

Heads Up created a dashboard to integrate all of the devices and data required for the RPM program. Libre, Withings, and Oura all seamlessly integrate into a single view for patients and providers.

Open Client Dashboard Chiba@2x

Integrated Lab Testing

Ciba Health uses a combination of conventional lab testing (Hba1c, lipid panels etc.) and functional diagnostic testing. The RPM portal was also configured with the ability to track diagnostic lab testing alongside the device data.

EHR Integration

The dashboard was directly embedded into the Ciba Health EHR system and uses single-sign-on (SSO) for a seamless user experience.Screenshot 2021 03 15 at 19.20.47

Advanced Analytics

Customized data exports are delivered each month to the Ciba data science team. Outcomes can be analyzed across the entire patient base. As the data set grows, Ciba can start to apply machine learning and AI to learn more about how their programs are performing.

Customized Billing Reports

Customized reports are delivered to Ciba throughout each calendar month. These reports help determine where there are clinically relevant RPM related billing opportunities each month.

RPM Ciba 1

Train Health Coaches

Consistent with their high standards as a virtual functional medicine practice, Ciba Health hired health coaches certified by the Functional Medicine Coaching Academy (FMCA). 

The FCMA health coaching program is considered a gold standard in functional medicine, and is the only program designed and delivered in collaboration with the Institute for Functional Medicine (IFM).

These coaches were then trained through the Heads Up University RPM Certification Course for health coaches. This program consists of seven video modules and additional resources that cover how to get started with RPM, coding and billing, medical protocols, and legal considerations for RPM.

As a result of this training, the Ciba Health coaches are better equipped to manage the day-to-day of the RPM programs and can use the incoming data as opportunities to check-in with patients.

Business Outcomes

Using the remote monitoring solution created by Heads Up, Ciba Health was able to achieve the following outcomes.

Increased Revenue

Ciba Health has enrolled in the payer system and is now generating claims revenue for their RPM services. With a proven RPM solution in place, Ciba Health is preparing to scale their RPM revenue as they bring on new clients.

Improved Outcomes

Using the data generated from their RPM program, Ciba Health is able to quantify outcomes both at the individual level and at the cohort level to validate their program’s efficacy. 

These outcomes are published on their website and used in other outbound communications.

 

Testimonials From Patients About Ciba’s Type 2 Diabetes Reversal Program

“Last A1C check was 5.3, a non diabetic level. The lowest it’s been in 3 years!”

Natasha

“Sleeping more. Comfortable working with coach. A great experience!”

Aaron

“The most exciting thing over time was my bloodwork. My A1C was down to 5.3. That was a huge confirmation!”

Dwight

 “My health coach is excellent. Very supportive. A delight to work with. This is better than going to a traditional medicine doctor.”

Bernadette

Increased engagement

Instead of waiting several months between doctor visits and conventional lab test results, Ciba health coaches and providers can use patient-generated data for real-time biofeedback.

Data from the devices creates new opportunities for Ciba Health coaches to engage patients and guide them toward health lifestyle modification.

Additionally, patients learn to use the data from the devices themselves to make healthy corrections to diet and lifestyle.

Summary

Ciba Health has developed an industry-leading Remote Patient Monitoring program for Type 2 Diabetes built on the Heads Up connected care platform.

The program integrates the latest digital health devices from Oura, Abbott (Freestyle Libre) and Withings combined with diagnostic lab testing.

FMCA-certified health coaches are trained to manage the RPM program and integrate biometric data into patient coaching.

Ciba Health is leveraging objective clinical and lifestyle data to study outcomes as their programs scales.

Lastly, new revenue streams are now available to Ciba as Remote Patient Monitoring continues to expand.

Interested in exploring a custom-built program for your practice?

 

Click Here To Schedule Now

Additional Resources

GladdMD Provides Remote Ketogenic Coaching with Heads Up and Keto-Mojo

GladdMD Provides Remote Ketogenic Coaching with Heads Up and Keto-Mojo

by | Oct 13, 2021 | Case Studies, Professionals

About GladdMD

GladdMD is an Indiana-based integrative practice that sees clients both in-person and remotely from all over the world. They rely heavily on their relationships with patients and aim to partner with them on their journey to optimal health.

GladdMD was founded in 2010 and is headed up by Dr. Jeff Gladd, a physician entrepreneur and sought-after expert who turned to integrative medicine after his own health journey and education through the University of Arizona Integrative Medicine fellowship. GladdMD provides a holistic approach to patient health blending conventional and functional approaches with a customized diet, nutrition, and lifestyle interventions.

VISIT GLADDMD.COM

Business challenges

GladdMD runs a number of different health optimization programs with their clients. These programs are offered virtually with one-on-one consultations and group visits. 

By adding a remote monitoring component to their ketogenic weight loss program, GladdMD was seeking to address a number of challenges:

  • Without an easy way to monitor glucose and ketone readings on a daily basis, it was difficult for GladdMD clients to objectively verify if clients were in ketosis.
  • With no solution for remote data collection, it was challenging for GladdMD to personalize the program for each client. 
  • Without a centralized dashboard, tracking weight loss outcomes at the individual and cohort level was challenging and relied on self-reports from users, spreadsheets and other cumbersome tools.
  • For clients who have out-of-network health insurance coverage, providing super bills for reimbursement would allow GladdMD to help clients offset the cost of the program and scale the program to more clients
Dashboard Gladd@1x

Technology solution: Heads Up & Keto-Mojo

The goal for Heads Up was to create a technology solution for GladdMD to support their unique needs. Heads Up created a custom, centralized dashboard to improve quality of client data tracking and health program personalization.

In addition to this, Keto Mojo, the glucose and ketone meter used by GladdMD for their ketogenic weight loss program is able to be easily integrated into the Heads Up software.

  • Remote Patient Monitoring Solution
    • One of the main challenges that GladdMD faced in their ketogenic weight loss program was accurate and easy monitoring of glucose and ketone readings for their clients.
    • Using Heads Up’s wearable integration technology, GladdMD can easily access daily readings from the Keto Mojo wearable, verify the state of ketosis, and improve the efficiency of program personalization.
  • Additional Lifestyle Data from Other Wearables
    • Heads Up technology allows for data integration from a number of premium digital health devices and apps. This added value to coaching sessions and doctor’s visits by allowing providers to see additional data on physical activity, sleep, and nutrition. 
    • In turn, GladdMD providers are able to better gauge client motivation for change, target lifestyle areas for improvement, and help clients understand physiological responses beyond weight loss.
  • Client Dashboard Customization
    • Heads Up built a custom client dashboard for GladdMD’s ketogenic weight loss program. This led to increased client motivation and empowerment due to patients being able to see real-time results from following the program.
    • To improve brand recognition, Heads Up created a custom dashboard with GladdMD branding.
  • Health Coach Dashboard
    • The health coach dashboard built by Heads Up improved the efficiency of monitoring client data remotely. Because all of the client data is centralized, providers are able to spend more time clients focusing on interventions instead of data review.
  • Patient Engagement Tools
    • Heads Up provides several tools to improve communication and tracking of client outcomes. GladdMD utilizes the platform’s HIPAA-compliant secure messaging, monthly progress reports and other tools for increased patient engagement and retention.
  • Super bill for clients who can submit for out-of-network coverage.

Leveraging a Health Coach for Remote Patient Monitoring (RPM)

Combining a health coach with RPM is a powerful combination. Health coaches are trained experts in patient engagement and the data from remote devices provides abundant opportunity for coaches to engage, educate and empower clients on their journey to optimal health. 

The health coach at GladdMD, Marina Arambula, runs the ketogenic therapy program on a day-to-day basis. Marina works with clients remotely to onboard them onto the Heads Up platform, connect their Keto-Mojo device and educate clients on how to start measuring glucose and ketones daily.

Clients Gladd@1x

“Using the Heads Up dashboard has been transformational for my coaching. With these additional tools, I have been able to help clients understand the importance of metabolic health and approach being healthy in a holistic manner.”

– Marina, GladdMD Health Coach

Business Outcomes

Using the remote monitoring solution with Heads Up and Keto-Mojo, GladdMD was able to achieve the following outcomes:

  • Increased efficiency for the practitioner
    • Heads Up technology is able to centralize data collection and create reports to track client outcomes. Use of these tools has improved GladdMD’s data organization and allowed more targeted interventions to shorten time frames for client outcomes.
    • Health coach is able to communicate more frequently with doctors about client updates, which reduces time spent on reviewing client histor

  • Increased patient engagement and retentions
    • Through the Heads Up platform, GladdMD health coaches have increased communication with clients. These clients develop a deeper relationship with the practice not only with communication with providers, but by seeing visualized data of program progress and success. These features have improved client retention.
  • Increased revenue for the practice
    • GladdMD is able to reduce program costs through increased efficiency of data collection and interpretation by providers.
    • Clients using the dashboard created by Heads Up were able to see reports and visualization of health outcome progress, which led to additional services, increased follow ups
    • Improved client retention and faster program outcomes increases client trust in GladdMD services. Clients increase new client acquisition by organic word-of-mouth about their successes with GladdMD’s health optimization programs.

Clients who have been long-term users of GladdMD services have also seen benefits from the remote patient monitoring made possible by Heads Up technology.

One client thought that, prior to using the Heads Up platform, she was following the protocol for GladdMD’s ketogenic weight-loss program. She had some success with weight loss, but her health was not being optimized.

After adding Heads Up to her care, the health coach and client were able to see objective data showing that the patient was not following protocols as well as she originally thought. With the help of the health coach and ongoing data monitoring, the client was able to course-correct her actions and have significant improvements in weight loss.

Conclusion

GladdMD is an integrative practice dedicated to helping patients achieve optimal health through nutrition and lifestyle interventions. Heads Up helped bring remote patient monitoring in GladdMD’s ketogenic weight loss program to life. 

To address their issues of centralized data collection, easy client health outcome tracking, and daily lab monitoring, Heads Up created a seamless user experience for both clients and practitioners.

As a result, GladdMD experienced increased practitioner efficiency, increases in client engagement and retention, and overall increased practice revenue. Health coaches and practitioners with GladdMD are able to focus on tailoring program interventions to client needs, improve consistency of ketosis, and developing relationships with their clients.

Heads Up technology increases success for both practitioners and clients in healthcare delivery systems that use remote patient monitoring. 

Interested in a custom data portal for your practice?

Schedule a session with one of our specialists to learn how to integrate Heads Up Health into your organization and demo the Heads Up platform.

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A New Collaborative Model of Healthcare

A New Collaborative Model of Healthcare

by | Jul 31, 2021 | Webinars

A New Collaborative Model of Healthcare

Healthcare is evolving, and healthcare consumers are in a perfect place to disrupt the current system. This conversation explores trends, innovations, and a new model of healthcare that improves client outcomes by combining physicians, coaches, and the right technology.

The Heads Up team and our special guest Dr. Sandra Scheinbaum, Ph.D., CEO of the Functional Medicine Coaching Academy, chatted about this new teamwork paradigm to facilitate an innovative healthcare model.

The FMCA is the Institute of Functional Medicine’s Coaching arm that trains health coaches based on functional medicine. We discussed how the new collaborative healthcare model of the future combines physicians, coaches, and the right technology.

You’ll learn:

  • The macro-environment that is setting us up for greater collaboration in healthcare
  • How the newly empowered consumer is in an ideal position to interrupt the current model
  • How the new savvy consumer will be looking for more support in terms of their health
  • The correlation and collaboration between coaches and physicians in facilitating this support
  • What technology is in the position to be the glue between the care team
  • And much more!
Register My Free Account

If you run a health practice and are interested in a comprehensive remote data monitoring system, click here to schedule a Complementary Strategy Session with our Health Practice Specialists here Heads Up.
Schedule my complementary call now. 

Keys to Increasing Patient Life Time Value: Data-Driven Solutions for Improving Client Retention In Your Practice

Keys to Increasing Patient Life Time Value: Data-Driven Solutions for Improving Client Retention In Your Practice

by | Mar 17, 2021 | Features, Professionals, Self Tracking

Improving client retention and reducing attrition is a cornerstone of a successful practice in virtually any healthcare environment. Focusing on life time value (LTV) and facilitating client retention is one of the most powerful tools for building long term sustainability, particularly in the functional medicine space due to your unique business model needs.

Focusing on client retention is the best way to maximize lead generation and marketing efforts. With LTV calculated by multiplying the average value of the customer to the business by their average lifespan, it becomes far more cost effective to keep existing customers in your practice than to attract new ones. By fostering a long term relationship with your clients, you have the opportunity to achieve better health outcomes over time. Supporting clients long term helps ensure patient satisfaction and longevity for your practice. 

But in a world where practitioners and clinics are often stretched thin, what is the best way to retain clients over time? Of course, providing excellent service is essential, but an often overlooked LTV strategy is facilitating patient engagement. Building engaged patients leads to better treatment outcomes, improved quality of care over their lifetime, and more a successful healthcare practice.

Practitioner reviews notes for long term client retention

Patient engagement refers to involving patients in as many aspects of their own care as possible. The goal is to empower clients with knowledge and give them the tools to reach their health goals. Fortunately, the proliferation of wearable health technology and the unprecedented growth in telehealth now makes this easier than ever before and there is no better time than now to engage patients remotely.

Here are some strategies for fostering increased patient engagement and empowering patients along their health journey:  

1- Focus on communication points between practitioner and patient

Like all relationships, the practitioner-patient connection must be nurtured to thrive. All too often, patients reach out to care providers only during an acute episode or the onset of a chronic or life-altering illness when urgent attention is needed. However, developing a system of communication that emphasizes proactive wellness builds engaged clients and a robust relationship that leads to long term patient retention.

While lack of communication can lead to patient indifference, ongoing contact helps to keep patients engaged and forward thinking about their health. In addition to ongoing communication regarding appointments, upcoming treatments, and wellness reminders, providing personalized, proactive outreach gives patients a meaningful connection to care providers. Providing patients with relevant health information makes clients feel acknowledged, giving them the sense that they can connect with their care providers openly, even outside a time of crisis. 

READ MORE: Leading Medical Weight Loss Clinic Validates Protocols and Tracks Outcomes Remotely with Heads Up

Communicating with clients for long term client retention

2- Support patients over the lifetime of their health journey

With wellness at the forefront of people’s mind, perhaps more now than ever in light of the COVID-19 pandemic, supporting patients in times of health, as well as times of illness is increasingly relevant for client retention. It is all too common that patient relationships come to the forefront only in the face of an acute episode or chronic illness. However, developing a proactive wellness strategy with healthy clients leads to a robust lifetime relationship.

Giving clients support through their health journey extends beyond treating symptoms and writing prescriptions. Supporting patients in a time of illness is essential, of course. However, beyond the reversal of chronic conditions, supporting patients through health maintenance and working towards health optimization, truly builds a long term relationship.

Practitioner communicates with client for long term client retention

Cultivating relationships prior to an illness builds patient loyalty from the ground up. Having a strong relationship with clients when things are going well lets clients know they have you as an immediate ally if an issue should arise.

3- Empower clients to engage with their own health data

Contrary to the popular belief that wellness is in the hands of care providers, health is ultimately in the hands of the patient. With that in mind, there is no better client retention strategy than to empower your patients with access to their own health data. From the perspective of the practitioner, this means giving patients the tools to understand their data, sharing relevant knowledge, and maintaining an ongoing dialogue with the patient.

To encourage consumers to have more agency in making decisions about their health, data needs to be transparent and actionable for the client. With more consumers using technology for health monitoring than ever before, both patients and practitioners have access to a host of real time data, generated by the patient and accessible by both the client and care provider.

Practitioner shares Heads Up data for long term client retention

The ultimate goal for both practitioners and patients is self-management, which both reduces costs and fosters a lifetime of wellness. Educating patients cultivates their curiosity and spurs engagement with their own health journey. Data becomes the tool for empowerment and connecting patients with their metrics gives them the opportunity to truly take their health into their own hands. 

Read More: Data-Driven Clinic, Podium Sports Medicine, Supports High Performance Athletes Remotely with Heads Up

Heads Up Health is one such solution that displays data for clear interpretation for both providers and clients. Data from health and wellness devices is elegantly showcased on the client-facing dashboard, making it easy for clients to monitor their own progress. The Heads Up practitioner portal allows for real-time access to health metrics from clients and serves as the touchpoint for communication for telemedicine practices and remote health coaches alike. Heads Up puts data in context, giving providers the tool they need to amplify patient engagement for a lifetime of wellness.

Conclusions

By improving the patient experience and clinician workflow, you will increase LTV and improve client retention. Satisfied patients generally stick with their current healthcare provider for longer and client retention is one of the most powerful tools for building long term sustainability for healthcare practices. 

Facilitating patient engagement through open communication, lifetime support, and the use of data leads to better treatment outcomes, improved quality of care, and a more successful healthcare practice. With patients involved in as many aspects of their own care as possible, engaged clients become empowered clients who tend to stick with their care providers long term.

About Heads Up

Heads Up Health is a seed-stage technology company based in Scottsdale, AZ. They are engineering an entirely new approach to personalized health by integrating clinical, lifestyle, nutritional, and self-collected data with personalized analytics and insights.